The way I think that, and the way people certainly criticized it, is the way it hurts is that within the Latino category, there are huge differences, stark differences. I mean, I think you would not have the wide array of institutions lobbying on behalf of Latino rights that exists now had that not been in play. I mean, I think that depends on the other possibilities that were forgone. One sort of much more vague broader argument that can link the competing frames together by emphasizing culture.
The only way that it's possible, I argue, to reconcile all of these different images of who this group is, is by appealing to a broader, more ambiguous understanding of pan-ethnicity. On the other hand, they also use this language that corporations use that Hispanics are young, untapped, lucrative market that's up and coming. If we think of activists, on the one hand, they argued to state agencies that Hispanics are poor and disadvantaged. There's different ways of speaking through this group, what this group is about, but we must think that managing these different frames and representations is difficult. We serve the public interest by providing for the needs of this population.” Okay. Their communities lack resources, including serious news and information. You'll see that the head of Univision says, “Spanish language audiences are one of the most underserved and isolated groups in America. This is an example from a set of FCC hearings about minority ownership. A full transcript of the talk is available below.
Watch a video of the talk here, and download Mora's PowerPoint presentation here. Later, the media and businesses offered support to the push for a "Hispanic" category, as they viewed this group as a lucrative, untapped market. The activists wanted to obtain data on their ethnic groups, which had been mixed with data on people who were actually white, and didn't face the same forms of discrimination as those who originated from countries south of the border.
In the talk, which was a part of the Institute's Thinking Ahead lecture series, Mora explained that in the US in the 1960s diverse ethnic groups like Mexicans, Puerto Ricans, Cubans and others were all classified as white by the Census Bureau.Īctivists from these different groups, inspired by the Civil Rights Movement, thus came together to demand that the Census Bureau create a new category that separates them from the descendants of Europeans as part of the larger struggle for equal rights. Cristina Mora, Associate Professor of Sociology at UC Berkeley and member of the Haas Institute's Diversity and Democracy cluster, presented earlier this month on her book, Making Hispanics: How Activists, Bureaucrats, and Media Constructed a New American.
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